
Are you ready to put on the Sweatshirt?

Who are we?
Sweatshirt specialises in advising businesses on becoming digital-first with a focus on:
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Publisher monetisation strategy
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Ad-tech and vendor management
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Data Strategy
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Product Ideation, Development & launch strategy
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Digital advertising strategy
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GDPR and Privacy
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Incremental Revenue streams
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Operational Strategy
About the Founder
Tom McKay
With over 10 years of experience across the digital advertising ecosystem, Tom has worked across Ad-tech, Client-side and Publishers holding leadership roles for global powerhouses such as News UK, RevContent and Octave Audio.
Specialising in building out high-performing teams in new growth areas with a focus on product, data and business strategy. Tom's decade in the digital advertising industry provides him with a unique and varied approach to digital.
Sweatshirt is a consultancy that aims to pair the comfort and reassurance that comes from experience, with cutting-edge digital knowledge gained from working across global corporations.
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The question is.
Are you ready to put on the Sweatshirt?



